ORM
Online Reputation Management (ORM):
Control your Image with Webside Solutions
The goal of search engine optimization is to construct a website in such a manner that it ranks highly on search engine results pages. However, not every search result for your company may be positive. With the recent proliferation of consumer generated media (CGM) venues such as Digg, Yelp, blogs, and forums, negative commentary about a business or an individual can quickly supersede positive postings on search engine results pages. Negative commentary can have a severe effect on your brand, especially if negative posts rank highly and consequently are especially visible on results pages.
The best way to prevent negative web commentary is to ensure that you have a wealth of positive, optimized content on the Internet. To do this, it is a good idea to make optimizing all digital communications a best practice for your business, and your Webside Solutions team can help with this. Still, even the best preventive measures aren’t foolproof. When negative web commentary begins to affect your business, Webside Solutions has the ideal online reputation management (ORM) campaign for your needs. Not only will we guarantee that all negative posts will be promptly removed from first-page search engine results, but we take it one step further by promising you a clean and positive online reputation for a full year.
The Webside Solutions Approach to Online Reputation Management Analyze
The first step in eliminating or overpowering negative posts on the Internet is to find out where all such posts are, and who is responsible for them. Knowing the sources of negative postings, whether they are blogs, commentary on existing sites, social media, news sites, or any other source, allows Webside Solutions to combat each negative post directly at the source.
Strategize
Once your Webside Solutions online reputation management team has determined the sources of negative commentary, we immediately develop a multi-pronged strategy to improve your online reputation quickly and effectively.
Deploy
In some cases your team at Webside Solutions can get rid of negative Internet posts simply by contacting the administrator of an offending site directly. In other cases, such as libelous posts or copyright infringement, we may pursue legal recourse to force posters to cease and desist. In cases where the negative commentary cannot be removed, the best strategy is to overpower such posts by counter-posting positive content that will eventually push negative posts to secondary or tertiary search engine results pages. To accomplish this, your Webside Solutions online reputation management specialists will take a number of approaches, including (but not limited to):
* Optimize other, positive web postings concerning your company so they rank more prominently than problematic or harmful postings.
* Create and post positive content about your business in a variety of venues, from social media sites and videos, to blogs, to respected news sources and press releases and more.
* Add fresh and relevant pages to your existing website or websites.
* Purchase domains associated with keywords relevant to your business to further dominate search engine results in your field.
The Webside Solutions Online Reputation Management Guarantee
When your reputation is at stake, you need a team of experts to act rapidly and effectively in your defense. eMediaNode guarantees the removal of all identified negative websites from the first page of search results. We further guarantee that negative websites will remain offline for 1 year after the initial removal from the first page search results.
